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Data Visualization Demystified

Data science deals with the extraction of data from the raw information that is collected during research, or in business operations. As data has become one of the cornerstones of our burgeoning globally interconnected economy, it is key to considerable revenue and in padding out the bottom line of enterprises. It also serves as an inspiration for several to initiate their startups on the basis of the evaluations they execute on the market. While it appears to be an easy option to begin with, translating the data into something useful is not that easy. 

What is the need for data visualization? 

On the basis of historical data you have collected and the data you presently possess with you, you can basically develop a foundation for your next business venture in order to go about promoting selling, marketing, and drive revenue. However, data visualization plays a pivotal role with regards to leveraging the current sets of data that we possess. 

Data visualization assists to plot the data on graphs and leverage charts to produce insights from it that happen to be really beneficial. But, on the basis of the nature of the data and what we have in our possession currently, the ideal strategy is opted for, which can furnish critical insights and save the valuable time of business analysts and enterprises alike.  

However, prior to you beginning to plot the data and gathering the facts, it is required to retain the best practices and specialist tips in mind to save time and furnish more useful insights than ever. 

Four strategies to maintain the sharpness of your data visualization techniques 

These are the best practices with regards to data visualization that assists in delivering excelling services within a limited timeframe. Regardless of the size of the information we have in our possession, these strategies enable you to go about plotting it efficiently and producing helpful business insight. 

  • Concentrate on the metrics  

When you plot your gathered data on graphs, make sure to concentrate fully to the metrics you identify to be most helpful. The information must be demarcated between two vital metrics than can assist you in dividing it between parts. For instance, you when you this data in your possession, you can leverage the scatter chart to go about distributing data in metrics and produce insights in line with it. 

Scatter plots go about dividing the matrix in a quadruple form and assist in generating critical insights on the basis of two noteworthy metrics we have opted for. Therefore, it is one of the best and specialist-indicated ways to plot the data and produce insights effectively. 

However, non-technical personnel might find this a tad tough to read out but over time, and with practice on the subject of big data analytics, it is very simple to go about interpreting information regardless of the technical know-how you have on the topic. 

To begin plotting, all that needs to be done is to identify two metrics that will turn out to be the dimensions of your plot. At least one of the dimensions should be an actionable figure that you can leverage, e.g. state, rate, staff, or any there. Subsequently, begin plotting and obtain the insights from the results that are produced. 

  • Maintenance of project clarity 

The most vital part of data insight production is that your customer should be able to feel a sense of relatedness to it and identify insights by themselves. By handling the clarity of the project you have in your possession, you can make sure they obtain solutions to their questions. The data sets you will leverage, metrics you decide on, the calculations you carry out, everything should have the authorization of your customers. 

This sounds a lot easier on paper, but it actually isn’t. Several times, as projects undergo expansion, the real purpose, objectives, and the insights to be produced are forsaken, and the path is altered in-between. This has the outcome of unfulfilled clients and does not paint a good picture of your analytics practices. Hence, what should you do? Read on. 

You customers desire to get their information analysed in such a way that it can facilitate them to comprehend and produce data insights swiftly from the results you generate. Thus, it is recommended to retain the project clarity in mind when you provide the insights to your customers through visualization. 

If you are still conflicted as to what your customer wants, you should visualize yourself from their shoes and then ask the questions assuming you are the customer. It will assist you in covering up several of the problems and carry out visualization that can assist in comprehending what you customers desire and maintain project clarity. 

  • Contrast the visualizations several times 

You’re better off checking the results as much times as it is possible. It assists in verification of the data visualization you have carried out and recheck the cause-and-effect relationship prior to submitting it to customers. Not just this, it at times provides an enhanced way to produce insights and can assist in generating effective outcomes. 

A majority of data analysts have a tendency to leverage pie charts with regards to contrasting the outcomes on several bases. Bar graphs are usually a brilliant way to contrast outcomes, but when the comparison is needed to be carried out on several factors, and the number of comparisons is greater, pie charts are the ideal way to identify the correct answer. 

For instance, an enterprise has given over their work in order to undertake analysis of consumer behaviour on the basis of their requested services. You can now leverage this data gathered through their clone app and go about plotting it on several pie charts on the basis of the dimensions you choose from the given data. It assists you to identify the most precise insights from the list of the ones that you have at your disposal. This not only assists in customer satisfaction, but also has a tendency to furnish excellent services and follow the best data visualization strategies. 

  • Concentrate on designing and formatting 

Regardless of how effective and efficient the data visualization you have executed is, its representation makes all the difference in the world. The customers evaluate your prowess on the basis of the design and formatting you leverage, and if you’re not concentrating enough on it, you might be forced to bail out in advance. 

Data visualization is concerned with furnishing critical and useful insights and engaging the customers in the cumulative process by producing the best results and going about ensuring their alignment in the correct design. The way you represent the data you have produced makes a world of difference, and typically, an outstanding work marred with poor design fails to wow the customers. 

Thus, the design constraints and formatting must be opted correctly, retaining the best overall interest in mind. By comprehending the client needs, you can determine which design and format will receive appreciation and should adhere to the same to generate the best outcomes. 


Data visualization is a vital activity to carry out for producing improved insights. But the approach that you leverage and the design and formatting you carry out makes a world of difference. 

While data analytics is poised to become a critical technological idea in the future, a specialist data analyst is hailed by enterprises internationally. And to prove your specialization in data analytics, it is needed to have comprehensive knowledge on the cumulative process and generate excellent outcomes. 

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