Ashwin Katta

With over 20 years of experience, I have a proven track record in driving product innovation and digital transformation across multiple industries, including media, publishing, content management, DTC/streaming, CRM, advertising, and consumer applications. My expertise spans the entire product lifecycle, from strategy development to execution, delivering impactful customer experiences and business outcomes. I am a passionate technologist with a strong focus on product innovation and emerging technologies in the media landscape. I excel at conveying strategic visions to diverse audiences while diving into technical complexities. My work is centered on delivering cutting-edge solutions that surpass customer expectations and drive data-driven value, contributing to the growth and success of the organizations I support. At Meta and NBCUniversal, I led the product innovation, end-to-end strategy, roadmap, and execution for complex strategic initiatives that significantly advanced organizational and customer goals. My work at NBCUniversal included Content Supply Chain product portfolio for VOD, LinearTV & Live Event distribution to traditional CableTV partners and Streaming/DTC. I played a pivotal role in supporting high-profile events such as the Super Bowl and the Olympics, ensuring seamless content delivery at scale. I drove the inception and launch of over 300 monetized LinearTV Streaming/DTC channels for NBC and Telemundo stations, as well as 15+ cable networks. Additionally, I was instrumental in developing platform capabilities for both Video-on-Demand (VOD) and live programming, enhancing personalization, identity management, and advanced editorial functionalities.I support major entertainment and news brands such as NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, Regional Sports Networks, Peacock/DTC, FAST Channels, Live Events, and the Olympics. I’m contribute to committee tasked with defining AI and Emerging technology(like AR and VR) strategy for Content Supply Chain At Meta, I focused on enhancing the CRM and CMS platforms, as well as launching insights and reporting tools, and advertiser sales & support platform. My work also included products that are used to manage partner incentives spent across Facebook, Instagram, Reality labs. These initiatives drove improvements in advertiser conversion rates, revenue growth, ROI measurement, cost savings, and operational efficiency. Throughout my career, I have excelled in collaborating across cross-functional teams, including product, engineering, data science, design & UX, operations, technology vendors and business stakeholders.