Colby Vogt

Colby Vogt is the founder of Covo Intelligence, a high-impact research and intelligence firm built to uncover what truly moves people, and what AI is saying about your brand. With over 20 years leading global insights at top agencies like Edelman, FleishmanHillard, and Burson, Colby has advised Fortune 100 companies on brand strategy, crisis response, and reputation. His current work focuses on the intersection of AI, perception, and decision-making – helping brands navigate what matters most in the age of large language models. Colby believes real intelligence isn’t about more data, it’s about understanding context, emotion, and what actually drives action.