Matthew Schaeffer

Matthew is the senior manager of the Data and Content Operations team at REI and spends his days supporting programs that optimize our data delivery systems and help internal teams work more effectively. He started his professional journey more than two decades ago as an expat journalist in Romania. Over the years, he moved from creating content to building tools, systems, and teams that manage the data underpinning REI’s customer experiences. Matthew spends his non-work time snowboarding, surfing, and paddle boarding with his wife and generally getting outdoors as much as possible in the beautiful Pacific Northwest.