Patricia Korth-McDonnell

Patricia is a passionate leader who believes in the power of collaboration and flat teams to drive industry-defining customer experiences, Patricia is a regular commentator on digital transformation and what brands can do to better serve and communicate with their customers. She has been recognized as a breakthrough leader in the marketing industry by publications including Mashable, Adweek, The Holmes Report, DMNews, and the Los Angeles Business Journal. Currently CXO, Nuula. At Nuula, we believe there’s a better, simpler way to manage your small business — so we’re building it. Nuula is a mobile application that gives small business owners instant access to critical business metrics and innovative financial products, anytime, anywhere. It provides small business owners with the tools, content, and capital they need to be successful in a modern, competitive market. Prior to Nuula, Patricia spent a year standing up Marketing, Customer Experience, and Partnership functions as CMO at Better.com, a revolutionary company working to remove hurdles to homeownership for all Americans. Prior to joining Better, Patricia was Global President at Huge, one of the most impactful marketing and digital transformation agencies of the last decade. As Huge’s 13th employee, Patricia helped to found, grow, and manage Huge, growing the company from a 12 person startup in 2005 into a 1500 person global company, generating nearly $1B in total revenue. In addition to operational roles building the company’s client services, product strategy, and experience design practices, Patricia actively partnered with CMOs and digital executives as strategic partner, working with dozens of the world’s leading brands, including McDonald’s, Google, Apple, Target, IKEA, Toyota, Lexus, Zelle, Vanguard, Capital One, Credit Suisse, United Health, CNN, Hulu, Fox, The Walt Disney Company, FX, Vans, Timberland, Nike, and JetBlue. Patricia received her BA from New York University and lives in Brooklyn with her family.