>Peter Burggraaff

About The Speaker

Peter Burggraaff

Peter Burggraaff is a core member of the Consumer and the Technology Advantage practices. He leads BCG's technology in retail topic globally and is an expert in omnichannel and digital retail. In his work, Peter has focused on improving technology and operational platforms to help his clients achieve their business goals. His recent client work includes developing IT strategies, establishing digital innovation capabilities, and setting up major digital and ERP transformation programs. He is also product manager for BCG's Omnichannel Shop Experience Audit. Peter works with BCG’s retail clients globally on topics such as strategic technology (including system modernization) and digital (including digital-in-store or e-commerce) issues by emphasizing digital innovation management and implementation—or improvement—of agile working practices. He also supports clients across industries with sourcing of IT services, including adoption of cloud computing.