>Ryan McClurkin

About The Speaker

Ryan McClurkin

Ryan is a seasoned leader in the field of business analytics, with over a decade of experience leading the Business Analytics team at Jewelry Television (JTV). Under his guidance, the team has become a driving force behind JTV's rapid growth and customer acquisition efforts. In the contemporary landscape, business analytics stands as a transformative force, reshaping how organizations navigate their operations. Ryan stands at the forefront of this analytical revolution, and he is known for his exceptional talent in assembling and leading high-performing analytical teams. Ryan is particularly skilled at developing and implementing advanced marketing, retail, and customer analytics strategies that deliver real-world results. He covers several different analytics verticals: digital media, traditional marketing, e-commerce, customer, financial forecasting, retail, pricing, television, merchandising, and supply chain analytics. He is a pioneer in the creation of predictive financial models and the analysis of customer lifetime value, effectively demonstrating how data can revolutionize a company's approach to customer engagement, digital advertising, and product pricing. His team is known for its ability to identify big-picture problems and opportunities, ask the right questions, and think creatively in order to deliver actionable insights that drive growth. With a profound expertise in digital media analytics, Ryan has architected and developed world-class models, including multi-touch attribution models, customer lifetime value models, and retention models. His contributions have elevated JTV to the forefront of marketing measurement, positioning the company to make data-driven decisions that bolster both short-term and long-term financial strategies. Ryan's journey is a testament to the transformative power of analytics in the modern business world. Guided by a commitment to continuous learning, Ryan has continually sought to raise the bar for insights, driving the principles of informed decision-making into the core of every project. Ryan holds magna cum laude Bachelor degrees in Mathematics and Economics from Brigham Young University, a Masters of Science in Economics from Duke University, and a Masters of Business Administration from the University of Tennessee.