Victor Elmann

As Chief Merchant for Circuit City, Victor is responsible for category revenue and profitability for all brand partnerships. He leads the team responsible for vendor relationship management, negotiations, product management, and customer experience. Responsible for ensuring the team meets all category revenue, profitability, and process/efficiency improvement targets Victor is also responsible for the digital strategy of circuitcity.com. With an abundance of eCommerce experience, Victor has a strong understanding of analytics, digital marketing, and user experience and has worked and implemented many platforms such as HCL Commerce, Magento, Shopify Plus.