The Future of PR: Emerging Trends and Changing Landscape

08.45 am to 10.15 am CT,
23 August 2024

AI-powered data analysis

Uncover patterns and trends, enabling quick, accurate, data-driven decisions for a competitive edge.

Personalized communication at scale

AI algorithms analyze user behavior, preferences, and interactions to tailor messages and recommendations.

Interactive content

Allows users to engage with it by clicking, hovering, and answering questions.

Rise of Influencer marketing

Improves brand reach and trust.

Crisis management

Respond swiftly and adeptly to negative publicity or crisis scenarios.

Emphasis on authenticity and transparency

Focus on genuine storytelling with the human touch, critical in building and maintaining trust

AI-driven PR tools can reduce media monitoring and analysis time by up to 70%, allowing professionals to focus more on strategic tasks.

By 2024, video content is expected to account for 82% of all internet traffic, influencing PR strategies to prioritize visual storytelling.

Digital and Data-driven PR

Real-time Analytics

Integrated market communication

Social media listening and monitoring

Community building & digital storytelling

Global PR strategies

Exclusive Partners & Sponsors

Knowledge & Innovation Partner

Technology Partner

Agenda

23 August 2024 (08.45 am to 10.15 am CT)
08:45 am
Aganda 1

Introduction of Speakers

Nitin Naveen, Vice president-Innovation Strategy, AICorespot

 

08:50 am
Aganda 6

Data-Driven PR: Leveraging Analytics for Strategic Communications

Panel Discussion
– Nandita Sen, Senior Director – Research & Analytics, InfoVision (Moderator)
– Steve Bauer, SVP & Senior Partner, FleishmanHillard St. Louis
– Ashley Barton, Senior Vice President & Group Director, 5WPR

 

10:10 am
Aganda 1

Thank you note and conclusion of event

-by Nitin Naveen, Vice president-Innovation Strategy, AICorespot