AI: The New Reputation Engine; How to Shape What It Says About You

11.00 am to 12.15 pm CT,
17 June 2025

Inside the AI Brain

Uncover how large language models like ChatGPT form opinions about brands—and what influences those perceptions most.

The Real Power of Earned Media

Learn why AI relies more on traditional journalism than social chatter—and how your media coverage directly impacts AI outputs.

Brand KPIs Decoded

Explore which content types and sources drive AI’s view of trust, value, quality, and innovation—and how to influence each.

Storytelling that Sticks (to AI)

Discover the kinds of stories—innovation wins, crisis responses, leadership credibility—that LLMs elevate and reward.

AI vs. Reality: The Perception Gap

See how LLM assessments compare to actual media tone and sentiment—and what that tells us about shifting brand strategy.

Your AI Reputation Playbook

Walk away with actionable steps to audit your brand’s AI presence and shape how ChatGPT and other models talk about you.

AI-driven insight tools reveal what large language models really think of your brand, before your customers do.

68% of AI-generated brand insights are sourced from earned media, yet most PR teams don’t track how their coverage shapes LLM responses.

Inside the AI Brain

The Real Power of Earned Media

Brand KPIs Decoded

Storytelling that Sticks (to AI)

AI vs. Reality: The Perception Gap

Your AI Reputation Playbook

Event Partners & Sponsors

Knowledge & Innovation Partner

Technology Partner

Agenda

17 June 2025 (11.00 am to 12.15 pm CT)
11:00 am
Aganda 1

Introduction of Speakers

Nitin Naveen, Vice president-Innovation Strategy, AICorespot

 

11:05 am
Aganda 6

AI: The New Reputation Engine; How to Shape What It Says About You

– Colby Vogt, Founder, Covo Intelligence
– Aparajita Dutta, Director, Digital Media, InfoVision

 

12:10 pm
Aganda 1

Thank you note and conclusion of event

-by Nitin Naveen, Vice president-Innovation Strategy, AICorespot