Increased engagement
AR and VR can keep audiences actively involved and excited throughout the event.
Enhanced memory
The immersive nature of AR and VR can create a lasting impression on attendees, leading to stronger brand recall and positive word-of-mouth marketing.
Data-driven insights
AR/VR data (behaviour, preferences) unlocks audience insights for personalized events and improved attendee satisfaction.
Accessibility
VR can potentially make events more accessible by allowing remote participation for geographically dispersed audiences or those with physical limitations.
Metrics and ROI
Can be demonstrated by tracking user engagement and measuring key metrics within the AR/VR experiences.
Content expansion
AR/VR can expand event content providing additional information, behind-the-scenes access, or exclusive experiences for VIP attendees.
Research indicates that immersive experiences created by AR and VR are 3x more likely to be remembered compared to traditional event experiences.
Studies show that brands integrating with AR/VR experiences at events see a 15% rise in brand recall compared to traditional sponsorships, creating a more impactful marketing opportunity. Methodologies.
Computer-Generated World
Experiential Marketing
AR Overlay
Gamification
VR Headset
Holographic Visuals
Concept Partners & Sponsors
Knowledge & Innovation Partner
Technology Partner
Agenda
19 September 2024 (11.00 am to 12.30 pm CT)
| 11:00 am | Aganda 1Introduction of SpeakersNitin Naveen, Vice president-Innovation Strategy, AICorespot
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| 11:05 am | Aganda 6From Static to Spectacular: AR & VR Reimagine Live Event ExperiencesPanel Discussion– Arindam Lahiri, AVP, Infovision (Moderator)– Ashwin Katta, Senior Director – Enterprise Product, NBCUniversal– Elena Corchero, Director of Emerging Technology & Innovation at Dow Jones Live Journalism |
| 12:25 pm | Aganda 1Thank you note and conclusion of event-by Nitin Naveen, Vice president-Innovation Strategy, AICorespot
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